Music was exploited to flesh out Kinder Bueno's new positioning of 'Small Hunger' amongs teenagers.
Reposition Kinder Bueno as the solution to teens' small hunger.
Teens are hooked to music.
An innovative mobile app (Small Hunger Beats) invited teens to create their own compositions with the encouragement of a trendy DJ.
Small Hunger Beats app was downloaded 11,000 times in 3 weeks, receiving an average rating of 4.8 out of 5. A total of 1,537 entries were uploaded with 14,617 teens voting for the grand prize winner.