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Bueno Hunger Beats

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    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    Music was exploited to flesh out Kinder Bueno's new positioning of 'Small Hunger' amongs teenagers. 

  • Services:
    Digital
  • Office:
    Dubai
  • Share:

    LinkedIn
  • THE CHALLENGE

    Reposition Kinder Bueno as the solution to teens' small hunger.

    THE REALIZATION

    Teens are hooked to music.

    THE SOLUTION

    An innovative mobile app (Small Hunger Beats) invited teens to create their own compositions with the encouragement of a trendy DJ.

    FAMOUSLY EFFECTIVE

    Small Hunger Beats app was downloaded 11,000 times in 3 weeks, receiving an average rating of 4.8 out of 5. A total of 1,537 entries were uploaded with 14,617 teens voting for the grand prize winner.

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