Personalizing Intel new Touch technology via fingerprints helped bring simplicity to the complexity of the technology.
Communicate Intel’s leading role in the development of Touch technology within KSA
Fingerprints are the only drawbacks of the technology, experience by everyone.
Use the fingerprint as the main mnemonic device in an integrated campaign – including an online competition, games, interactive ambient installations and more - highlighting Intel’s contribution to Touch technology.
More than 5,000 likes in less than 2 weeks on the Ultrabook Challenge Facebook page, over 62,000 participants in the online challenge in 2 weeks and finally a jump in awareness for Intel's Touch technology from 10% pre-campaign to 29% after the campaign.