Grey Advertising MENA

Beirut City Centre

Majid al Futtaim

MENAOFFICES

  • Toggle Nav

    MENA

    MENAMENA

    Majid al Futtaim

    Beirut City Centre Beirut City Centre

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    For the launch of the new shopping mall, the letter 'C' fueled conversations.

  • Industry:
    Retail/E-Commerce
  • Services:
    Advertising
  • Office:
    Beirut
  • Share:

    LinkedIn
  • THE CHALLENGE

    Encourage families to adopt Beirut City Centre as their new shopping and entertainment destination. 

    THE REALIZATION

    Although old shopping habits die hard, lebanese people are always keen to stay connected to the latest. 

    THE SOLUTION

    ‘Behind the C’ generated interest and engagement.

    FAMOUSLY EFFECTIVE

    Beirut City Centre is today one of the cities preffered destination for shopping entertainment.

    Work

    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • LEGO - Never gets old LEGO LEGO - Never gets old Case Study
  • City Centre Beirut City Center City Centre Beirut View
  • Panadol True Hero Panadol Panadol True Hero Case Study
  • MEEM GIB MEEM Case Study
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:Work&fq=site_root:mena&wt=json&facet.sort=count&facet=true&start=0&rows=6&group.limit=30&sort=work_date%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&facet.mincount=1&fq=doc_type:Work&fq=site_root:mena&wt=json&facet.sort=count&facet=true&facet.field=work_industry&facet.field=work_clients_name&facet.field=work_services&facet.field=work_solution_channel&group.limit=30&sort=work_date%20desc
    10.0.1.174