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Beirut City Centre

Majid al Futtaim

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    Majid al Futtaim

    Beirut City Centre Beirut City Centre

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    For the launch of the new shopping mall, the letter 'C' fueled conversations.

  • Industry:
    Retail/E-Commerce
  • Services:
    Advertising
  • Office:
    Beirut
  • Share:

    LinkedIn
  • THE CHALLENGE

    Encourage families to adopt Beirut City Centre as their new shopping and entertainment destination. 

    THE REALIZATION

    Although old shopping habits die hard, lebanese people are always keen to stay connected to the latest. 

    THE SOLUTION

    ‘Behind the C’ generated interest and engagement.

    FAMOUSLY EFFECTIVE

    Beirut City Centre is today one of the cities preffered destination for shopping entertainment.

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