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Pantene

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    Pantene

    Pantene Pantene

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    To relaunch Pantene's advanced Pro-V formula, a prevailing problem - hair damage, caused by desalinated water in the region - was highlighted.

  • Services:
    Advertising
  • Channels:
  • Office:
    Beirut
  • Share:

    LinkedIn
  • THE CHALLENGE

    Relaunch Pantene’s new advanced Pro-V formula.

    THE REALIZATION

    We tapped into an old age problem known by everyone in the region, presenting new Pantene as today's solution to hair damage.

    THE SOLUTION

    A integrated campaign that started with a teaser on and offline before revealing new Pantene. Games, prizes, a strategic sponsorship, social media and engagement with hair experts brought credibiliity to the brand's message.

    View All Solutions

    FAMOUSLY EFFECTIVE

    Pantene capitalized and further built on its leadership as the region's number 1 hair care brand. 

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