Majid Al Futtaim rolls out major brand campaign
Majid Al Futtaim is rolling out its first brand campaign since the company re-branded at the end of last year.
May 17, 2014
A TVC created by Grey MENA and Filmworks is the centrepiece of the initiative, with the commercial celebrating everyday ‘Great Moments’.
Iyad Malas, CEO, holding, at Majid Al Futtaim, said: “The campaign is a celebration of what Majid Al Futtaim stands for and will reinforce the name behind the unique experiences that are intertwined into the lives of 250 million people who experience our brands each year. The multi-channel approach provides a range of platforms to introduce the Majid Al Futtaim brand to entirely new populations as we continue our extensive expansion in MENA and beyond.”