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  • Duracell Charges Ahead With Grey Group MENA

    Duracell has appointed Grey Group Middle East and Africa (MENA) to lead all its brand communication for the region.

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  • Grey wins Poppins creative account

    Grey has won the creative brief for Daher International Food Company (Difco), the Lebanese cereal manufacturer behind the Poppins brand.

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  • How Grey MENA Transformed To Deal With A Tough Year

    It may not be a rollercoaster year for Grey Group MENA but the agency is cornering a fair share of headlines with new business wins and senior appointments. Admitting that it has been a challenging year for the industry per se,Nadim Khoury, Chief Operating Officer, Grey Group MENA asserts that that does not mean agencies will not survive.

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  • Effectiveness versus efficiency – finding the right balance

    "We need to improve our understanding about the intrinsic inability of companies to pursue efficiency and effectiveness simultaneously"

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  • Saudi fashion retailer partners with Grey

    Grey Group MENA has partnered with SAAF.com to develop and execute the online luxury fashion retailer’s digital activities in Saudi Arabia.

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  • All Articles
  • Duracell Charges Ahead With Grey Group MENA View
  • Grey wins Poppins creative account View
  • How Grey MENA Transformed To Deal With A Tough Year View
  • Effectiveness versus efficiency – finding the right balance View
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