When most things in our lives are digitally driven and fuelled, especially by mobile data, we know how life can be a limit to be restricted by it.
There are countless plans in the market that offer options, but they’re also limiting. That meant a music lover can only enjoy endless music over the weekend, an explorer’s discovery unshared when it’s by limited data, love lost restricted by the way we connect, or a string that ties you down when you’ve decided to move on to better options.
The campaign idea is to show how webe liberates Malaysians and opens up new possibilities with never-ending data. Liberation is when limits don’t exist for people to find new ways to indulge and explore their passions, to connect to what they love, whatever that may be. Now with webe, anyone can breathe data like air without any restriction.