The world’s oceans are drowning in plastic, the vast majority are single use.
On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single use bags and reinforce Tesco as a leading sustainability champion we created the Unforgettable Bag. By simply adding a barcode, we transform the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Launched across all 56 stores, latest figures show that 80% of shoppers with the Unforgettable Bag are re-using, which will save millions of bags from entering the environment.
Use This Bag. Saves You Money. Saves Our Ocean.