Grey Advertising Malaysia

Unforgettable Bag

TESCO

MalaysiaOFFICES

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    Malaysia

    MalaysiaMYS

    TESCO

    Unforgettable Bag Unforgettable Bag

    Case Study

    OVERVIEW

    The world’s oceans are drowning in plastic, the vast majority are single use.

    On average, every Malaysian uses 300 plastic bags per year, 9 billion bags in total. To accelerate the reduction in single use bags and reinforce Tesco as a leading sustainability champion we created the Unforgettable Bag. By simply adding a barcode, we transform the bag into an ongoing discount, an incentive that creates behaviour change on a mass scale. Creating a life-saving behaviour every time we shop. Launched across all 56 stores, latest figures show that 80% of shoppers with the Unforgettable Bag are re-using, which will save millions of bags from entering the environment.

    Use This Bag. Saves You Money. Saves Our Ocean.

     
     
  • Industry:
    Retail/E-Commerce
  • Services:
    Activation, Branding & Design, Shopper Marketing, Advertising
  • Channels:
  • Office:
    Malaysia
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