Grey Advertising Malaysia

Swordsman Launch Campaign

Perfect World

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    MalaysiaMYS

    Perfect World

    Swordsman Launch Campaign Swordsman Launch Campaign

    OVERVIEW

    Swordsman Online is one of the highest rated and popular Free-To-Play Massively Multiplayer Online Role Playing Games in China. Based on the novel The Smiling, Proud Wanderer (Xiao Ao Jiang Hu) buy Louis Cha, the game faced multiple challenges when the client decided to bring it into Malaysia for the first time: at the time of publication the game was exclusively in Mandarin Chinese and the negative perceptions of the Free-To-Play genre stood in the way of success.

    We created a campaign that brought the world of Swordsman Online to life via on-ground activities, online videos and reaching out to our customers. We were able to exceed the client's required KPI by orders of magnitude.

  • Services:
    Activation, Digital, Advertising
  • Channels:
    Online Media, Video/TV, Outdoor/OOH, Website
  • Office:
    Malaysia
  • Share:

    LinkedIn
  • Viral Video

    Channel:

    Online Media
    Video/TV
    Stage Design

    Stage Design

    Channel:

    Outdoor/OOH
    Booth Design

    Booth Design

    Props

    Props

    Facebook App

    Facebook App

    Channel:

    Website
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