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    Nirvik Singh - The 100 year-old startup

    Why Nirvik Singh prefers to stay hungry in the face of Grey Group's success

    By Marc Almagro | July 16, 2017

    "The core of our business is still storytelling. However, the way in which the story is told and consumed has changed. It is still about the big idea and telling the story; now people want that story to be told within 30 seconds, but it must still be coherent and of a certain quality"

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