Grey Advertising London

The Sun - The Son



  • Toggle Nav




    The Sun - The Son The Sun - The Son

    Case Study


    On 22 July 2013, Kate Middleton gave birth to a prince. The UK's most-read newspaper, The Sun, wanted to celebrate this. Instead of making an ad, or throwing a party, they made a spelling mistake. A small change. A massive impact. By 10am the front page was trending on Twitter. A newspaper making the news, on a global stage. The world's most famous spelling mistake. 

  • Industry:
    Media Companies
  • Services:
    Branding & Design
  • Channels:
  • Office:
    Grey London
  • Share:

  • View All Solutions


    Filters Sort by
  • Sort by:
  • Case Studies
  • Most Awarded
  • Most Recent
  • Sweeter Together McVitie's Sweeter Together View
  • Lucozade Energy Tomb Raider Lucozade Lucozade Energy Tomb Raider Lucozade Energy Tomb Raider View
  • Real food, simply made Birds Eye Real food, simply made Real food, simply made View
  • Paddington and the Christmas Visitor Marks & Spencer Paddington and the Christmas Visitor View