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The Sun - The Son



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    The Sun - The Son The Sun - The Son

    Case Study


    On 22 July 2013, Kate Middleton gave birth to a prince. The UK's most-read newspaper, The Sun, wanted to celebrate this. Instead of making an ad, or throwing a party, they made a spelling mistake. A small change. A massive impact. By 10am the front page was trending on Twitter. A newspaper making the news, on a global stage. The world's most famous spelling mistake. 

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    Media Companies
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