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The Best Men - Gillette UK

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    The Best Men - Gillette UK The Best Men - Gillette UK

    OVERVIEW

    In a new campaign for Gillette, Grey London put a fresh twist on the brand’s long-standing line: “The Best a Man Can Get” by questioning what men’s ‘best’ means today. The campaign challenges conventional ideals of masculinity, and celebrates modern male virtues: self-expression, internal and external well-being, comradery, and dependability. The strategy is designed to reflect Gillette’s relevance to the modern man, demonstrating Gillette’s understanding of what being the ‘best’ means for men in 2018, as the brand has done for its 117 year history. The campaign, which launches on August 15, comprises a TV commercial as well as out of home, print and social media activity in the UK. 

  • Industry:
    Personal Care
  • Services:
    Advertising, Digital
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  • Office:
    Grey London
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