Grey London joined forces with Red Nose Day to create the Swear Jar - a mobile app that uses Google's voice recognition technology to spot expletives over a set period of time. For every swear-word it recognised, it donated 20p to Comic Relief supported projects. Brilliantly chosen spokespeople (such as the potty-mouthed Keith Lemon) helped to launch the app, and it was widely promoted by British celebrities - including icons like Stephen Fry. Not only did it make us all laugh and raise some money for charity - it also won 2 Cannes Lions and Shots Charity Campaign of the Year.
- SHOTS 2017 Charity Campaign of the Year
- Cannes Lions 2017 - Bronze - Promo & Activation, Direct, Media Lions
- Cannes Lions 2017 - Silver - Promo & Activity