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Sweeet™

McVitie's

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    McVitie's

    Sweeet™ Sweeet™

    OVERVIEW

    Britain loves biscuits. But in a cluttered category, McVitie’s had lost its appeal and market share. By unifying all its distinct brands' communications under one distinctive masterbrand campaign – Sweeet™ – McVitie’s once again dominated the aisles. Our fully integrated campaign hit every touch point: TV, in-store, digital, social and PR, while delivering 87% ROI.

  • Industry:
    Food
  • Services:
    Strategy, Digital, Public Relations, Advertising, Shopper Marketing
  • Channels:
  • Office:
    Valenstein & Fatt
  • Share:

    LinkedIn
  • Work

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