Grey Advertising London

Made to Move



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    Made to Move - which launched in September 2016 - is the major new brand positioning for Lucozade Sport. Reflecting its ambition to get one million people moving more by 2020, it positions the UK's leading sports drink brand as a champion of movement, encouraging people to get off the sofa and exercise. The campaign kicked off with the Orchestra of Movement TV spot, an epic staging of all types of exercise and movement and set against the backdrop of one of London's biggest estates. We also devised 'Wait Training' - the world's first bus stop fitness sessions, encouraging the unsuspecting public to use time spent waiting for a bus as a chance to get moving. A two-way, live digital screen featured a trainer who led people through everything from Zumba to boxercise - check it out below.

  • Services:
    Strategy, Branding & Design, Digital, Public Relations, Advertising
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  • Office:
    Grey London
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  • The Orchestra of Movement

    Wait Training

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