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The Next Move

Lucozade

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    The Next Move The Next Move

    OVERVIEW

    To celebrate the launch of Lucozade Sport's B-Active partnership with the Active Communities Network, we took heavyweight boxing champion Anthony Joshua to meet 19-year-old aspiring football coach Michael Kuku. The mini-documentary 'The Next Move' - aimed at building awareness of Lucozade Sport's 'Made to Move' brand platform - follows AJ as he revisits his past to motivate Michael and future generations to keep moving forward. Moving from the streets of Southwark, to sparring with coach Sean Murphy in Finchley Boxing Club and over to the rooftops of Wembley, both athletes discover how each of them was made to move.

     
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