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    iKitten iKitten


    Let’s face it: cats dressed up is a big part of the internet. With this in mind, we’ve created possibly the cutest, but least useful thing in the app store: the McVitie’s iKitten. The augmented reality app allows you to personalise your very own British Blue kitten, dressing it up in purrrfect (sorry) accessories and making it play with a selection of toys. In the less than two weeks since launch, the app was downloaded 59k times (for context, two-thirds of apps don’t get 1000 downloads in their first year. 80% of branded apps don’t get 1000 at all!), saw 2.2m kitten interactions and trended on the App Store on its day of launch. It’s also been rated 4.5/5 stars by the public. Now that’s pretty Sweeet™. Download your very own iKitten HERE.

  • Industry:
    Snacks, Desserts & Confections
  • Services:
    Strategy, Digital
  • Channels:
  • Office:
    Grey London
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