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    For the launch of Bose’s QC 35 noise cancelling wireless headphones, we shut down London to create an incredible film in the capital’s deserted streets. In it, solo dancer Maëva Berthelot performs in the eerily silent surroundings, from the London Underground to Regent Street, Shoreditch markets and Piccadilly Circus – all devoid of people, traffic and noise. The dance – to the beat of TALA’s Alchemy and to a routine by renowned choreographer Simeon Qsyea – is a dramatisation of the incredible noise cancelling effects of Bose’s headphones, with the film ultimately revealing that London wasn’t so silent after all. To create the film, which runs as a global ad from October 2016, various iconic London locations were cleared of people and traffic for just minutes at a time to allow helicopters to film the early-morning performance.  

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