Grey Advertising London

Volvo Launch Two New Powerful Short Films for Human Made Stories


  • Toggle Nav



    Volvo Launch Two New Powerful Short Films for Human Made Stories Volvo Human Made

    Human Made Stories is a part of Volvo’s brand platform: ‘Human Made’ reflecting the belief that the most meaningful innovations come from a true understanding of people.

    By Grey LDN | September 21, 2017

    Human Made Stories celebrates individuals who share this philosophy and who, through their relentless pursuit ofcraft and human-centric innovation, are about to change our world.

    The first film in the new series, ‘Nemo’s Garden’, tells the story of an Italian father and son duo who, in response to diminishing availability of viable farm land and increasingly a volatile climate, have devised a way to grow crops in the last place any farmer would believe possible — the ocean. As rising populations and climate change put more pressure on limited viable agricultural land, growing crops on the seabed could be an alternative solution to future food security. The film shows their pioneering journey revealing how growing crops — such as basil — has become a challenge to farmers (despite having no farming experience themselves prior to the project) due to threats such as vermin, disease, floods, catastrophic loss of entire harvests from prevailing weather conditions. However, a solution is found with an experiment to grow plants on the seabed instead, where temperatures are more consistent. While early prototypes fail due to the action of the waves, the family persevere and finally create and develop individual biospheres that are anchored to the seabed which successfully yield a crop of basil.

    This is followed by the next film in the series, ‘Music of the Mind’ which tells the emotive story of a talented young violinist, Rosie, who suffers a catastrophic accident that robs her of her ability to play the instrument until technology allows her to re-join her orchestra many years later. The six-minute film features a friend of Rosie describing what an exceptional musician she was until theaccident, which leaves her almost totally paralysed and with severe brain damage. 29 years later, professor of computer science, Professor Eduardo Reck Miranda develops technology that allows reads her brain activity allowing her to compose music, which is played by someone else. Rosie is therefore able to re-join the orchestra where she previously played with her friend. This breakthrough technology has the potential to provide the means for all sorts of patients to express how they are feeling without the ability to move or communicate with words. It could grant them the power, and joy, of expressing themselves through music.

    What we've been up to

  • Greyfest 101: All you need to know

    Grey London was transformed into a festival to celebrate the very best of what we can do. MD Olivia Browne explains what inspired her to bring a slice of glasto to Clerkenwell.

  • Why funny women should take the lead

    There's a wealth of female comedy talent out there, so let's tap into it and inject some humour back into our creative output, says Grey London's creative chief.  

  • UK must guard against top ad land talent exodus abroad

    To keep London creative and competitive, we need policies that make it easier, not harder, to hire people from around the world, writes Grey London's chief executive.  

  • Empowering Young Creatives to Master Business

    We kick started February at Grey HQ helping young freelancers understand the business of creativity.

  • Diversity in Adland: A view from Leo Rayman

    Diversity gains in ad industry are too marginal and based on guesswork. We need anonymous, independently gathered, figures that give us a true picture of diversity, writes Grey London's chief executive.

  • All Articles
  • Greyfest 101: All you need to know View
  • Why funny women should take the lead View
  • UK must guard against top ad land talent exodus abroad View
  • Empowering Young Creatives to Master Business View