Grey Advertising London

McVitie’s shows the importance of connections in Sweeter Together.

LondonOFFICES

  • Toggle Nav

    London

    LondonLDN

    McVitie’s shows the importance of connections in Sweeter Together. McVities remind us that life is Sweeter Together

    In the new animated spot, McVitie's remind us that the simple act of sharing a biscuit can help brighten up someone's day and bring us all closer together.

    March 14, 2018

    McVitie’s shows the importance of connections in new ‘Sweeter Together’ campaign

    In a new purpose-led campaign created by Grey London, McVitie’s shows how the simple act of sharing a biscuit has the power to bring people together. 

    Using modern day fables of characters who feel disconnected, the two spots show how the people closest to them reach out with a tiny bit of help from McVitie’s, ensuring connections are formed. The campaign stems from the insight that although biscuits are really rather trivial, they can be extremely powerful, especially when it comes to bringing people closer together.

    The campaign, set in an animated world, breaks on national television in the UK and the Republic of Ireland on March 9 with ‘Crane’, a 60-second film for the McVitie’s masterbrand.

    Grey London partnered with multi award-winning directors Smith & Foulkes through Nexus, to create the films. The duo are behind dozens of campaigns, including the BBC’s ‘Sprout Boy’ Christmas work, Honda Grrr and the Oscar nominated short ‘This Way Up’. Most recently they created idents for the BBC’s 2018 Winter Olympics coverage. The voiceover is from actress Sally Hawkins, who was nominated for an Oscar for her role in The Shape of Water, which was named as this year’s Best Film at the Academy awards.

    The music to these films was developed by Peter Raeburn, of SoundTree, who composed the orchestral pieces that followed the emotional journey of the protagonists in these stories. The British composer and songwriter is well known for his work with director Jonathan Glazer’s films Sexy Beast, Birth and the BAFTA nominated Under The Skin.

    Sarah Heynen, Vice President of Marketing at McVitie’s, said: “Gestures, no matter how small, can have a big effect on bringing us all together. We’re thrilled to be launching a campaign that shows the power of togetherness and how we can all benefit from being better connected through the small things in life.”

    Nick Rowland, Creative Director at Grey London, said: “The humble biscuit isn’t going to change the world, but sharing them creates moments that can bring people closer. This is something that matters more to us now than ever and is why these stories of togetherness feel universal to us.”

    Along with television, the campaign runs on social and in-store. Media is through Wave maker and Live & Breathe is working on the retail element.

    https://www.youtube.com/watch?v=dGQ8g9Ip1vI

    What we've been up to

  • Press Release

    Grey launches Processions OOH ahead of national Suffragette event

    Ahead of the 100 year celebration of women having the right to vote, Grey London team up with Artichoke and 1418Now to launch PROCESSIONS.

    Read
  • Do not read this

    Joint CCO, Caroline Pay talks about "Breaking the Rules" and why now is the perfect time to do exactly that.

    Read
  • The Festival of Future Creativity

    After the success of our internal Greyfest, we wanted to show a few of our clients and friends of the agency what we thought could be important to the future of creativity. 

    Read
  • Wayback 2: Summer of 1966 in VR Wayback 2: Summer of 1966 in VR

    Virtual reality film will help people with dementia relive magic moments from summer 1966 and England’s World Cup victory in lastest VR experience.

    Read
  • Which? calls out Government inaction over fires started by faulty goods Which? calls out Government inaction

    Learn about our latest work with Which? calling out the Government's Lack of Urgency on regulating Product Safetyin consumer homes. 

    Read
  • All Articles
  • Press Release Grey launches Processions OOH ahead of national Suffragette event View
  • Do not read this View
  • The Festival of Future Creativity View
  • Wayback 2: Summer of 1966 in VR Wayback 2: Summer of 1966 in VR View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:london&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:london&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.1.86