Grey London wins 4 Cannes Lions with pioneering campaigns
Grey London is celebrating four wins at this year’s Cannes Lions International Festival of Creativity for two ground breaking projects for Braun and Volvo.
June 21, 2018
Grey and Braun worked together to relaunch the brand with a vision that reflected the rich history of the iconic company. Using geometric graphical elements from six decades of innovation, Grey London developed a ‘design vocabulary’ to elevate the brand above its rivals.
This rework – which is being implemented globally – saw Braun awarded a Silver in the Industry Craft Lions for Art Direction, and 2 Bronze Design Lions in the Communication and Rebrand/Refresh of an Existing Brand categories.
Grey London also picked up an award for ‘Music of the mind’ part of the Volvo ‘Human Made stories’ series. The film is the true story of a woman using technology to compose and play music in real time using just her mind. The soundtrack to the film uses one of the pieces she has created. The film won Bronze in the Film Craft Lions ‘Use of Original Music’ category.