The new partnership is one of the few all-female teams at the top of a major advertising agency.
Mindshare FAST@Grey London combines media, data and creative in pioneering collaboration.
Samantha Brookes, a former Bacardi exec, also becomes Managing Partner.
Lilian Sor joins two other senior appointments in agency’s strategy team.
Grey Response launched in partnership with UK’s leading independent CRM agency, WDMP.
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