Grey Advertising London



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    Open culture, Long ideas

    We are 500 people from a wide range of backgrounds working together in a wonderfully open environment to create and influence popular culture. And hopefully have some fun while doing it. Our culture is what sets us apart - read more about it below.

    • Open Culture We have pioneered a different culture and way of working at Grey London. We call it Open. Open provides: Direct access to creatives and planners. No barriers to entry. Smart, fast, agile and versatile solutions. No executive sign-offs, no production lines. No ego. We reject the old notion that ideas have to be bottle-necked through a 'godlike' single creative director. Multi-discipline teams solve business problems together. The client is at the heart, central to the work. Media agnostic solutions. No obsession with TV - we find the right channel solution. No physical departmental structures, allowing multi-discipline teams to cluster around the task in hand rather than rigidly sticking within their department boundaries. Using this approach means that we can be more fluid and faster to create teams for small or tactical projects as well as getting the widest possible talent set together for a major long term challenge. We work in a way that leads to better, more original ideas, which sees us win online or in the more traditional offline environments. We develop solutions with real social currency, ideas that are famously effective and ideas that deliver real success on our clients' bottom line.
    • Long Ideas Most agencies talk about big ideas. We believe in Long ideas. Big ideas come and go. By comparison, Long ideas start earlier and live longer. Long Ideas travel further across media, companies, people and culture. They are ideas that are entertaining, interesting or useful enough to get shared. They are ideas which involve people, give people something to talk about or do and the means to do it. Long ideas are inspired by tinder. Tinder sparks the imagination. Starts conversations. Creates social currency. Magnifies and multiplies through word-of-mouth, PR and social media. Tinder sparks discussion and ultimately fuels behaviour change. Tinder can be a promotion (RyanAir flights for £1,The Lottery), an event (The X Factor), a feature (iPhone app), a first (sending a chair to the edge of space – our Toshiba SpaceChair project) or a celebrity (Vinnie Jones, British Heart Foundation). Long Ideas are not ideas that happen to engage consumers in multiple ways – they are ideas that are designed that way. They start with a different question and demand an agency with a different set of skills. We are now the first major London agency where the mix of traditional and new media skills is a 50:50 split.

    • Life at Grey London We have an open door friendly culture and a buzzing creative vibe. Our open plan office is based in the heart of Farringdon, so we're spoilt for choice when it comes to a bite to eat (Leather Lane food market is just round the corner) or 'a quick pint after work'. Working alongside our in-house partners, there are about 450 of us here on Hatton Garden - 94% of whom enjoy their job, according to our most recent employee survey. As well as creating Long ideas and our refreshingly Open culture, we're also big on learning and personal development, offering ongoing training and support to continue growing your talents. That includes regular feedback, mentoring, internal and external training and great on-the-job learning opportunities. We also host a variety of industry events in our large reception/bar space, offering staff a chance to learn from some of the biggest names in the industry.
    • Wellbeing We are nothing without our people, so we try to keep them healthy and happy at all times. Along with award-winning work and a great creative culture, we also offer some excellent benefits to all employees. Here are just some to give you a taster: private health insurance, private medical insurance, pension scheme, life assurance, in-house doctor, childcare vouchers, season ticket loan, 25 days' holiday (plus three bonus days over Christmas), in-house salon, weekly free yoga classes, corporate gym memberships, free fruit and breakfast, free Friday fruit smoothies and, saving the best 'til last, a somewhat infamous weekly free bar with regular live entertainment.