Diego Medvedocky is the new CCO of Grey LATAM. Diego Medvedocky is the new CCO of Grey LATAM.
Grey Group announced the promotion of Diego Medvedocky to Chief Creative Officer for Grey Latam. Medvedocky has been CCO for Grey Argentina over the last three years and is well known as one of the most valuable creative minds in the region.
March 6, 2017
Since he joined Grey he has been appointed as Chairman for the Regional Latam Council and he is a permanent member of the Global Council. He was also recently incorporated as part of the P&G Grey Global Staff.
During his period Grey Argentina doubled its revenue and clients and was chosen as the best advertising agency two times in a row.
It was also the most awarded agency at national and internacionl festivals during 2015 and 2016.
“I think that nowadays Latin America has the best talent. We are going to use this talent to make the business grow with creativity in the center of everything. This will add value. I will still be based in Buenos Aires but with the responsibility to improve the creative product of our 14 offices”, Medvedocky mentioned.
Maruri, recently appointed President & CEO for Grey Latam also spoke about the new title: “This decision reflects Grey´s commitment to keep improving the level of the creative product of the region. Diego has done a lot for the region and will be of great help in order to achieve the network´s objectives”.
Per Perdersen, Chairman of Grey Global Creative Council said: "Latam is the most vibrant and creative region of Grey and we want to make the best of it to leave our footprint. In order for this to happen, it was natural to give Diego the responsibility to run the region´s creativity. He is an extraordinary leader that has all it takes to make the difference·”