Founded in New York City in 1917, Grey is known for creating Famously Effective work. Grey Latin America is made up of more than 1,000 employees in a 13 country network, engaging people with ideas so memorable and iconic, they build business for our clients while becoming part of pop culture. We believe that great creativity has the power to pass the test of time, and give people something to talk about for years to come.
Advertising Grey is a full-service advertising agency with expertise in all marketing disciplines. Because we believe that great work is conceived, nurtured, produced, and evaluated together, we house all of our disciplines and specialty experts under one roof. We don’t wait for our clients to tell us what services they want—we work together as a team to determine what they need. Call it integration, collaboration or teamwork—we simply call it the everyday practice of doing what’s right. This is what led us to obtain 27 Effie Awards in 2014 and 29 Cannes Lions in 2015. View all Advertising Work
- Digital We firmly believe that digital is not just a new channel, but a way to create complete brand experiences to connect to users on a higher level than ever. We bring true digital thinking to life with a regional team of strategists, technologists, producers, developers, copywriters, art directors, and account managers offering a complete set of digital capabilities that can take your brand's message closer to your audience no matter the platform. Between Mobile, SEM, SEO, Social Media, User Experience, Web Design, Web Programming, and many more, our fully integrated digital work will make your brand feel right at home in the digital landscape. View all Digital Work
Activation Our Activation team develops and produces Famously Effective integrated work for our clients by connecting brands to culture—people, places, trends, events, and partners—in ways that capture the interest of consumers and spur them to action. Core practice areas include experiences, events, grassroots, promotions, strategic partnerships, influencer marketing, entertainment, and celebrity programs. Our Activation experts work closely with account, creative, digital, design, and social teams to ensure a smooth integration. View all Activation Work
- Shopper Grey delivers a comprehensive understanding of how people shop, what influences them, what tools drive the shopping experience and what barriers keep them from buying. Our unique approach integrates Shopper Marketing principles from the campaign ideation stage to influence the key visual, product claim, and toolkit strategy development. We deliver regional store back solutions—which include packaging design, digital and mobile shopper marketing concepts, creative development and fulfillment. View all Shopper Marketing Work
Planning Success is not an end-state, but an ongoing process. To keep a brand relevant in an ever-changing environment, our strategic thinking process, called Shift, embraces the dynamism of today’s marketplace and establishes a direction for the brand that will continually elevate and separate if from its competitors. To us, it’s not about where a brand is right now, but where it can go next. View all Planning Work
- The W Code To get a better understanding of what drives women in Latin America, not only as consumers but as an overall agent of change in our society, we developed our own anthropological Center of Women's Studies. This is not your average focus group; it goes well beyond that. With more than 8,500 hours of direct observation, The W Code is not just about knowing Latin American women; it's about understanding the people behind the numbers to help our clients build real and effective connections with them. The W Code