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VOLVO CARDBOARD

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    VOLVO CARDBOARD VOLVO CARDBOARD

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    The Volvo Cardboard, combined with a smartphone equipped with the Volvo Reality App, enables to fully experience the new XC90: wherever you are, you simply drive with your eyes. Feel like being inside the XC90 luxurious and cosy interior, observing evolving breath-taking scenery and road situations. (Located on Departures area of Fiumicino Airport, a billboard invites passengers who are leaving to enjoy a unique journey aboard the new Volvo XC90).

  • Industry:
    Automotive-Vehicles
  • Services:
    Activation
  • Channels:
    Outdoor/OOH
  • Office:
    GreyUnited
  • Share:

    LinkedIn
  • THE CHALLENGE

    Until now, the only way to test a new car was a testdrive at the dealershop. Today, thanks to the hi-tech Volvo’s Cardboard, it’s the opposite: the car comes to you to be tested. Wherever you want.

    THE REALIZATION

    Volvo XC90’s main target to travel and live outstanding experiences. But there is something they’ve never done: to drive with their eyes. This insight has been the starting point for a tale of a never-seen-before virtual reality experience. Which place is better than an airport, the starting point of many adventures and travels, to enjoy this amazing and breath-taking experience?

    THE SOLUTION

    Volvo’s Cardboard: an App that lets you experience the comfort an leasure of the new Volvo XC90, wherever you are.

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