The Volvo Cardboard, combined with a smartphone equipped with the Volvo Reality App, enables to fully experience the new XC90: wherever you are, you simply drive with your eyes. Feel like being inside the XC90 luxurious and cosy interior, observing evolving breath-taking scenery and road situations. (Located on Departures area of Fiumicino Airport, a billboard invites passengers who are leaving to enjoy a unique journey aboard the new Volvo XC90).
Until now, the only way to test a new car was a testdrive at the dealershop. Today, thanks to the hi-tech Volvo’s Cardboard, it’s the opposite: the car comes to you to be tested. Wherever you want.
Volvo XC90’s main target to travel and live outstanding experiences. But there is something they’ve never done: to drive with their eyes. This insight has been the starting point for a tale of a never-seen-before virtual reality experience. Which place is better than an airport, the starting point of many adventures and travels, to enjoy this amazing and breath-taking experience?
Volvo’s Cardboard: an App that lets you experience the comfort an leasure of the new Volvo XC90, wherever you are.