OVERVIEW

Global launch of the new brand idea “Paper for people” that, for the first time, brings the communication of the whole product range under the same concept. It highlights the brand’s commitment to offering effective and lasting solutions aimed at improving people’s everyday life at home.
The campaign sparks from the insight that home is the place where people find their certainties. With authenticity and irony, it describes various daily situations where Regina’s products come to help, positioning them as a certainty on which you can always rely on.