For the launch of the Polaroid Eyewear Heritage capsule collection we could think of nothing better than an electric exhibition and campaign at Excelsior Milano, a former Milanese cinema transformed into a luxury department store.
To intrigue and engage a very niche fashion audience, we dressed the location with electric imagery and video from the iconic past from which this capsule collection was born.
Our goal was to upgrade the perception of the brand with a selected cluster of customers with a fresh, cool and pop look.
From attention grabbing Digital and Social, to the opening night itself, the eye catching campaign leapt to attention across every channels on which it lived.
Upgrade the perception of the brand with a selected cluster of customers with a fresh, cool and pop look.
Using the full breadth of digital touch points, we told the brands rich heritage story across a wide variety of media. From POS installation, CRM and PR event to an integrated digital and social campaign.
An impactful and eye-catching launch - able to create a premium consumer experience - and online digital support to grab users’ attention and create buzz.