Grey Advertising Italy

Touched by the Classics

LaVerdi

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    LaVerdi

    Touched by the Classics Touched by the Classics

    Case Study

    OVERVIEW

    Young people is hardly interested to classic music.
    To change their mind and make them closer to Orchestra LaVerdi, we invited them to take part to the experiment “Touched by the Classics”: a communication initiative to proof in impacting and amazing way that classic music is able touch, beyond stereotypes and prejudices.

  • Industry:
    Culture & The Arts
  • Services:
    Activation, Digital, Advertising
  • Channels:
    Online Media, Social Media, Outdoor/OOH, Print
  • Office:
    ITALY
  • Share:

    LinkedIn
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