For Grey and Parmigiano Reggiano, it’s about love.
After the pitch, Parmigiano Reggiano comes back with a new integrated campaign and a brand new claim made by Grey.
By Grey | October 29, 2017
Ingredients, tradition, the DOP brand: this and much more make Parmigiano Reggiano as “the real one and only”, says the claim.
Just like love. The TVCs bring to life different situations where love is the main theme: a guy and his future father-in-law, a couple facing a “crisis”, a child asking that fateful question to his dad. And through dialogues, the misunderstanding between love and Parmigiano Reggiano take shape.
A multi-subject print and radio campaign reinforce this concept.