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Grey says welcome to the pleasure of the back.

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    Grey says welcome to the pleasure of the back.

    Grey won the pitch announced by HoMedics, company leader in the wellness and beauty industry.

    November 20, 2016

    An integrated communication project designed for the relaunch of the cushions aimed to shake category with a strong impact creativity. The heart of the TVCs is articulated by 3 executions: a man, a girl and a young woman framed head and shoulders in the climax of the pleasure. Only at the end is be revealed that behind this reaction there is the HoMedics massage cushions effect.

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