Grey and Camomilla Italia never stop
After the recent acquisition of fashion brand Camomilla Italia, the first piece of the repositioning campaign makes its communication debut.
By GreyUnited | September 26, 2016
“Women never stop”. This is the creative concept at the foundation of Camomilla Italia’s designed new positioning.
A fitting claim to the target’s personality: polyhedral and multitasking women, reflecting the numerous natures of today’s femininity.
This idea will develop through an integrated communication strategy (TV, stores, atl, btl, digital) making its first appearance with an original catalogue, sorted by the hours of the day and designed to represent every woman's daily errands.