Yashaswini Samat Interview - Exclusive in Adage India. Yashaswini Samat Interview - Exclusive in Adage India.
By Anika Sharma | October 22, 2018
Spending a few days in your favorite city is perfect when you get a chance to spend time with one of your favorite leaders in the advertising industry. I met Yashaswiniaswini Samat, Chairman and Managing Director of Grey Group India in the very busy and noisy Mediacom office. She was between presentations, meetings and an upcoming 48-hour trip to NY, but was gracious enough to sit down and discuss all things Grey, advertising and digital.
A quiet icon in the industry, Yashaswini has been with Grey India since Ravi Gupta’s time (when Grey was Trikaya Grey. Look that up, new advertising people). From being an account director on the Pantene business to leading the P&G business globally to now heading the group for India. It’s no small feat and not an easy 25-year journey. I have met Yashaswini both, in India as well as in the US and she was exactly like I remembered her: honest, empathetic and saying it like it is.
Oct 22, 2018