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Radio City Candy Class Applauded at the One Show Award in New York

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    Radio City Candy Class Applauded at the One Show Award in New York Radio City Candy Class Applauded at the One Show Award in Ne

        

    By TVNEWS4 U | May 16, 2017

    Mumbai: How do you take kids out of a slum? By tuning into the right station. Welcome to Radio City’s Candy Class. A partnership between GREY group and Radio City 91.1 FM that was recently awarded in the Experiential Radio and Innovation in Radio categories at The One Show. This, after having received a Grand Prix last year at the prestigious Spikes Asia Advertising Festival.

    Radio City partnered with candy sellers to teach spoken English to slum kids in a first-of-its-kind tie-up. Incentivizing them to park their cycles in these localities every week, Radio City aired specially designed 10-minute lessons on spoken English. Every kid who sat through a lesson received free candy.

    TVNEWS4 U

    May 16, 2017

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