Opinion - Nishant Saurabh Opinion - Nishant Saurabh
By Campaign India | February 27, 2019
It is no secret that as a business of commercial arts, we are only good as the quality of our talent force and that it is the collective creative intelligence of the unit at play (which is visible through the work, the voice and the culture of the agency) that makes one better than the other. The challenge however for every creative company in the 21st century is - How do they configure a platform that acts as a magnetic field for diverse talent to come together and do the best work of their life. While there is no specific singular answer, solution or framework to manage churn as there are multiple variables at play at every given point, however, it is an imperative for agencies to continuously zoom in and zoom out, take stock of the fast changing cultural landscape of the new economy and sketch themselves around it in a way that adds to their magnetism but definitely not at the cost of losing their soul. Having said this, one must also note that my views are as per my vantage point only and should by no means be taken as an industry gospel for these are VUCA times (Volatile, Uncertain, Complex and Ambiguous) and everyone has to make sense of it through their own lens and realities. Expanding further on the subject, we must first realise that it is not just about what agencies can do for their talent, rather it is about what is the talent (we)willing to do to create value and impact for their shops? First things first, we must not forget that all of us are in this business for constantly proving our creative intelligence to create commercial value for our clients and whichever agency we may choose to be in, is constantly striving hard to do so. Hence, the onus to create disproportionate impact lies on us, after all an agency can only offer us a platform, a stimulating culture, and a mix of few businesses to work on, besides remuneration. Nevertheless, if you are looking out for your next gig or in the process of evaluating one or just frustrated of working wherever you are, here are a few things that should help you decide better or may be just help you introspect a little to avoid another mousetrap for yourself. These may help regardless of whichever department, responsibility, title or skillset you carry, as long as you are in the creative industry.
Feb 27, 2019