Marks & Spencer and Grey launch “Rethink” campaign in India Marks & Spencer and Grey launch “Rethink” campaign in India
February 12, 2019
Grey has created a unique first for Marks & Spencer India - a campaign specifically designed for the market, keeping in mind an in-depth understanding of the brand and consumer in India.
While an increasingly more fashion-forward audience in India prides itself at adopting new trends and styles, they do feel the need for a guide and a mentor who can provide not just the right inspiration, but also encourage one to go beyond their usual comfort zone.
The spring re-launch campaign invites customers to “Rethink” their wardrobes, with guidance and inspiration from Marks & Spencer. Style is about having the confidence to try something new, so whether you want to dip your toe in the water or leap in and take the plunge Marks & Spencer is here to give you the confidence to try something different.
Feb 12, 2019