The new IndoStar campaign believes every life deserves to take-off. IndoStar campaign believes every life deserves to take-off.
January 29, 2018
Mumbai: IndoStar Capital Finance Limited, recently unveiled its new brand positioning which signifies the well-established reputation of IndoStar as a Non-Banking Financial Company (NBFC). The company’s new positioning of “Life ka Take-Off” implies the transformational growth in the lives of its customers. Conceptualized by GREY group India, the new brand campaign refers to the upward change of trajectory that IndoStar initiates through its advice and products. The idea was to design a campaign that brings out the brand’s core value. This was depicted in the form of a hand gesture that implies a take-off in their customer’s aspirations.
The company also launched a 360-degree ad campaign across print, outdoor, digital and television. Through this new campaign, IndoStar reflected that ambitions come in different forms and that every life deserves to take-off. The company intends to help individuals by giving access to capital, expert advice and tailor-made financial products so that nobody’s dreams go unfulfilled as IndoStar is there to enable every Indian to succeed and grow by giving them access to capital.
Jan 29, 2018