IndianOil launches Fill it to feel it campaign for Xtrapremium petrol Indian Oil launches new campaign for Xtrapremium petrol.
July 4, 2018
Motorists in India do not see the advantages of using premium fuel. The marginal price premium is another reason why they opt for ordinary fuel. Indian Oil believes the advantages of using XTRAPREMIUM petrol cannot be explained, they need to be experienced.
This has been the core thought of a humourous campaign conceptualised by Grey Group India. The two films take consumers on a journey that showcases the benefits of using XTRAPREMIUM petrol.
XTRAPREMIUM has additives that cleans the engine and keeps it young; it reduces friction which ensures better driveability and mileage. Consumers need to experience these advantages to understand the true value of premium fuel.
Jul 4, 2018