Grey Advertising India

GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016

IndiaOFFICES

  • Toggle Nav

    India

    IndiaIND

    GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016 GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016

          

    By MediaInfoline | September 24, 2016

    At the Spikes Asia Awards 2016 held this evening, GREY group India has bagged a big win for India –the Radio GRAND PRIX in the category of Corporate Social Responsibility for Radio City 91.1 FM – one of India’s leading radio networks.

    The campaign which rolled out earlier in the year (April 2016), took on the responsibility to teach young children, who reside in slums, the ability to communicate in English. Spearheaded by Radio City 91.1 FM, a live broadcast reached out to these kids every Sunday. A candy vendor perched on a bicycle, carried the message via a loudspeaker, playing out the broadcast. The children in turn who learnt English, were rewarded with Candy, hence the term Candy Class.

    The ability to communicate in English creates many more opportunities for children in India. GREY group India incubated the idea and with its partner Radio City 91.1 FM and effectively made Candy Class a conversation for the Masses.

     

    Media Infoline

    Sep 24, 2016

    News

  • Sunil Lulla – My Run

       

    Read
  • ET Panache – My Picks

       

    Read
  • How do you take kids out of a slum? By tuning into 91.1FM.

       

    Read
  • Radio City Candy Class Applauded at the One Show Award in New York

        

    Read
  • Sunil Lulla : Master Storyteller

        

    Read
  • All Articles
  • Sunil Lulla – My Run View
  • ET Panache – My Picks View
  • How do you take kids out of a slum? By tuning into 91.1FM. View
  • Radio City Candy Class Applauded at the One Show Award in New York View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:india&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:india&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235