Grey Advertising India

GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016

IndiaOFFICES

  • Toggle Nav

    India

    IndiaIND

    GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016 GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016

          

    By MediaInfoline | September 24, 2016

    At the Spikes Asia Awards 2016 held this evening, GREY group India has bagged a big win for India –the Radio GRAND PRIX in the category of Corporate Social Responsibility for Radio City 91.1 FM – one of India’s leading radio networks.

    The campaign which rolled out earlier in the year (April 2016), took on the responsibility to teach young children, who reside in slums, the ability to communicate in English. Spearheaded by Radio City 91.1 FM, a live broadcast reached out to these kids every Sunday. A candy vendor perched on a bicycle, carried the message via a loudspeaker, playing out the broadcast. The children in turn who learnt English, were rewarded with Candy, hence the term Candy Class.

    The ability to communicate in English creates many more opportunities for children in India. GREY group India incubated the idea and with its partner Radio City 91.1 FM and effectively made Candy Class a conversation for the Masses.

     

    Media Infoline

    Sep 24, 2016

    News

  • The new IndoStar campaign believes every life deserves to take-off. IndoStar campaign believes every life deserves to take-off.

      

    Read
  • Grey upbeat about its growth targets for 2018 Grey upbeat about its growth targets for 2018

      

    Read
  • 2017 in Review: Creativity benefitted from a challenging year: Sunil Lulla Creativity benefitted from a challenging year: Sunil Lulla

       

    Read
  • Good Luck = Work Harder Good Luck = Work Harder

       

    Read
  • A kids’ council to educate children about their rights A kids’ council to educate children about their rights

      

    Read
  • All Articles
  • The new IndoStar campaign believes every life deserves to take-off. IndoStar campaign believes every life deserves to take-off. View
  • Grey upbeat about its growth targets for 2018 Grey upbeat about its growth targets for 2018 View
  • 2017 in Review: Creativity benefitted from a challenging year: Sunil Lulla Creativity benefitted from a challenging year: Sunil Lulla View
  • Good Luck = Work Harder Good Luck = Work Harder View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:india&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:india&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    upload_max_filesize=300M10.0.1.174