GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016 GREY Group Wins the RADIO GRAND PRIX at Spikes Asia 2016
By MediaInfoline | September 24, 2016
At the Spikes Asia Awards 2016 held this evening, GREY group India has bagged a big win for India –the Radio GRAND PRIX in the category of Corporate Social Responsibility for Radio City 91.1 FM – one of India’s leading radio networks.
The campaign which rolled out earlier in the year (April 2016), took on the responsibility to teach young children, who reside in slums, the ability to communicate in English. Spearheaded by Radio City 91.1 FM, a live broadcast reached out to these kids every Sunday. A candy vendor perched on a bicycle, carried the message via a loudspeaker, playing out the broadcast. The children in turn who learnt English, were rewarded with Candy, hence the term Candy Class.
The ability to communicate in English creates many more opportunities for children in India. GREY group India incubated the idea and with its partner Radio City 91.1 FM and effectively made Candy Class a conversation for the Masses.
Sep 24, 2016