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Empathic and authentic leadership is important

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    Empathic and authentic leadership is important Empathic and authentic leadership is important

      

    June 28, 2018

    Diversity in the workforce has become a necessity today, and more so in the leadership positions. It can’t be denied that women bring a high level of creativity and empathy while solving problems and handling crises. Women leaders bring to the table a different level of dexterity. 
    Adgully’s ‘The W-Suite’ series features interactions with influential women leaders in India, who share some deep insights on what being a woman leader means in India’s business landscape, the mantras to succeed, achieving work-life balance, pay parity and much more. 

    Yashaswini Samat, Chairman and Managing Director, Grey Group India, is the first woman to head the group in India. She had joined Grey in 1994 as an Account Director and has continued and grown with the group. In the course of her career, Samat has worked in multiple markets, driving integrated strategies and communication plans for big brands as well as a range of P&G brands. She has led and mentored large teams across different geographies (Europe, Asia and North America), diverse disciplines and cultures. Before moving back to Asia, Samat was the Global Brand Agency Leader for Pantene based out of New York. 

    Samat has also been Managing Director & Executive Vice President, P&G - Asia Pacific Middle East and Africa, Greater China, and has been leading Grey’s biggest client, P&G, for the AMEA region. 

    She is currently based in Mumbai and works closely with Nirvik Singh, Chairman & CEO, Grey Group Asia Pacific, Middle East and Africa, to expand Grey’s roadmap of collaborative and innovative solutions for clients’ business problems as well as continue to build upon the Grey brand in India. 

    Adgully

    Jun 28, 2018

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  • Marks & Spencer and Grey launch “Rethink” campaign in India Marks & Spencer and Grey launch “Rethink” campaign in India View
  • Maharishi Ayurveda empowers women with new campaign by GREY Maharishi Ayurveda empowers women with new campaign by GREY View
  • Raymond makes the sui-dhaaga cool again. Raymond makes the sui-dhaaga cool again. View
  • Britannia's new campaign sets out to 'Create layers of fun' Britannias new campaign sets out to Create layers of fun View
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