Britannias new campaign sets out to Create layers of fun Britannias new campaign sets out to Create layers of fun
January 29, 2019
When you get caught in a sticky situation, a dash of quick thinking and some delicious Britannia Treat Creme Wafers can help smooth things over. That’s the premise of the new films created by GREY Group India. Wafers have long been a light snack that made evening breaks interesting for kids. And Britannia Treat Creme Wafers’ alternating layers of crunchy wafer and delicious cream kindle the mischief that is inherent in children.
Speaking on the launch, Jayant Kapre, Business Head, Adjacencies and New Business says “Britannia is diversifying into more categories in macro- snacking, and with the introduction of ‘Crème Wafer’, we offer a quick on- the- go snack. We aim to expand the market and take a leading position over time.”
The films begins with kids getting caught in sticky situations. One look at the pack of Britannia treat wafers gives them inspiration on how to get out. With one lie after another they explain away their mischief, and create a Britannia Treat Creme Wafer in their imagination. In the end, they make peace by offering their antagonists the wafer that formed in their head.
Jan 29, 2019