Its a new world; everyone is trying new things Its a new world; everyone is trying new things
An interview with the newly appointed chairperson and managing director, GREY Group India, who has built a 25-year-long career at the agency, cutting her teeth on the P&G account.
May 24, 2018
Yashaswini Samat joined Grey in 1993, around the time the agency was looking for talented people to work on the then new P&G business. It was an era when Ravi Gupta made sure the business team sat far from the creative team lest the suits "contaminate" the creative atmosphere of the agency.
At Grey, Yash, as she is fondly known, has worked on the P&G business, across markets including Malaysia (four years; handled Pantene for South East Asia and India; handled clients in Bangkok), Singapore (four years; handled Philippines, Indonesia, India markets from there), London (two years; handled planning for Central, Eastern Europe and Middle East), India (four years; handled Pantene for all of Asia, including China, Japan, South East Asia and India), New York (two years; looked after Pantene globally), and India again (2014 onwards; handled all P&G brands across Asia, including South East Asia, China, Japan, India and more recently, Middle East and Africa).
Then, few days back, she was promoted to lead GREY Group India as chairperson and managing director.
Overall, she has over three decades of industry experience.
May 24, 2018