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Pause the morning chaos says GREY India in its new campaign for Britannia

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    Pause the morning chaos says GREY India in its new campaign for Britannia Pause the morning chaos says GREY India in its new campaign

      

    June 29, 2018

    Mornings are the busiest time in an Indian household. Especially for the women of the house. There’s a lot to be done in very little time. And there’s also the morning hunger that keeps you on the edge amidst all this chaos. Britannia Rusk promises to be the saving grace of these chaotic mornings.

    This commercial acts as a sequel to the earlier ads of Britannia Rusk where Neena Gupta and Konkona Sharma were featured as Mother-in-law and daughter-in-law engaged in a sweet but teasing banter. Going one step ahead, this commercial portrays them as a team, as they battle the daily chaos and express it through a catchy rap song. The plot of the ad revolves around the insight that every morning, women of the household are expected to cater to everyone’s needs at the same time. And they have little time to eat. The need of the hour then becomes pausing the chaos, which they make by biting into the crispy Britannia Toaste

    Brand Equity

    Jun 29, 2018

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