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HSBC: Today’s Ambition Is Tomorrow’s Legacy

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    HSBC: Today’s Ambition Is Tomorrow’s Legacy HSBC: Today’s Ambition Is Tomorrow’s Legacy

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    In Hong Kong, too often hopes and dreams are drowned out by the noise of everyday life. If only more people saw that they could follow their ambition. HSBC believes in supporting human ambition. To bring this ideal to life, we created films retelling our 5 long-standing customers’ stories – the ups and downs and how HSBC was there to help.

  • Industry:
    Financial Services
  • Services:
    Advertising
  • Channels:
    Video/TV
  • Office:
    Grey Group Hong Kong
  • Share:

    LinkedIn
  • THE CHALLENGE

    In Hong Kong, too often our hopes and dreams are drowned out by the noise of everyday life. If only more people saw that they could follow their ambition.

    THE REALIZATION

    HSBC believes in supporting human ambition. To bring this ideal to life, we created films retelling our 5 long-standing customers’ stories – the ups and downs and how HSBC was there to help.

    THE SOLUTION

    A Grand Premiere, film trailer, movie posters and billboards hyped up the films. HSBC even created an online cinema, allowing people to enjoy the feature presentation on the web.

    • HSBC: Today’s Ambition Is Tomorrow’s Legacy
    View All Solutions

    FAMOUSLY EFFECTIVE

    • Awareness reached 86%
    • Brand liking reached 78%
    • HSBC was ranked #1 as a long term strategic partner

     

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    Work

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