Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, and Qatar Airways.
Branding and Advertising Offering innovative ideas to elevate the potential of brands across different channels
- Insights and Strategic Planning Turning data from consumers, cultures and brands into critical insights to define the evolution and shift direction of the brand to differentiate itself from the competition
O2O Activation Engaging the audience with unique experiences throughout their consumer journey in an offline-and-online context
- Brand Identity Specialising in corporate identity designs, brand brochures and brand guidelines
Shopper Marketing Turning shoppers into consumers through a systematic point-of-sales design and enhanced in-store experiences
- Social Activation Generating creative content to trigger conversations and build brand advocates on various social platforms
Digital Solutions and Innovation Combining technology and creativity to deliver campaigns with effective ROI