Grey Group ranks among the largest global communications companies. Under the banner of “Grey Famously Effective Since 1917”, the agency serves a blue-chip client roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Pfizer, Canon, 3M and Boehringer Ingelheim. In Asia, Grey Group covers 28 cities in 16 countries and works with some of the biggest brands in the region: Hong Kong Tourism Board, HSBC, Volvo, Lenovo, Mengniu, and Qatar Airways.
Advertising Grey, with 121 offices in 116 cities in 94 countries, ranks among the largest global advertising companies. Our long-standing reputation for launching and building many of the world’s leading brands is rooted in our blue-chip client roster which includes one-fifth of all Fortune 500 companies. Grey today is a full-service agency for the 21st century with a total offering that delivers best-in-class brand communication in every channel. Amid constant change, we have one uncompromising focus: to accelerate the potential of our clients’ brands with powerful creative ideas across all touch points. The strength and success of our network lies in the imagination, passion and creativity of our people across countries and cultures. In Hong Kong, Grey is one of the top creative agencies in town, and has won over 100 local, regional & international creative awards in the past 3 years, namely HK4As Kam Fan Awards Show, The One Show, New York Festivals, Cannes Lions and Adfest. View All Advertising Work
- Brand Strategy Delivering famously effective ideas for clients since 1917, Grey continues to build on its pre-eminence in consumer insights. Introducing SHIFT, Grey’s brand thinking tool that engages, interrogates and synthesizes intelligence to achieve commercial brand success for clients. The goal of SHIFT is not about brand positioning, it’s about how Grey enables brands to gain growth trajectory – to chart the evolution and positive direction that will continually elevate and separate client brands from competitors on the basis of finding inflection points in culture, category and channels that ultimately result in brand frame, effectiveness and business success for clients. View All Brand Strategy
BTL & Events WhizzbangArt (Wba) is the BTL division of Grey Group Hong Kong which specializes in graphic design, BTL communications and event promotions. It provides state-of-the-art design services from corporate IDs, collateral, logos and brand guidelines to packaging, sales brochures, direct mailers and point-of-sales materials to deliver effective communication via all BTL channels. Wba also provides event management services, logistics arrangements and design & production for event promotions. View All BTL & Events Work
- Digital Grey Group Hong Kong – digital unit specializes in activating consumer desires via digital touch points, to achieve brand communication synergy within an integrated ‘big’ idea. We understand consumers and market trends by uncovering insights and connecting to our target with effective integrated and digital solutions. We believe in creative excellence to drive communication effectiveness for our Clients. As a large integrated family, we offer a one-stop shop for our customized integrated communications solutions. We provide a wide array of Digital Tools such as : Web Development, SEM, Viral Marketing, Forum Seeding (iWOM), e-DM, Social Networking, Mobile Marketing and Online Advertising, etc. View All Digital Work