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Life Saving Dot

Talwar Bindi

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    Talwar Bindi

    Life Saving Dot Life Saving Dot

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • FAMOUSLY EFFECTIVE
  • OVERVIEW

    Millions of women across rural India suffer from Breast Cancer, Fibrocystic Breast Disease and complications during pregnancy. Most of these cases are linked to an iodine deficiency.

  • Industry:
    Beauty
  • Services:
    Strategy, Insights, Activation, Public Relations, Multicultural, Advertising
  • Office:
    Singapore
  • Share:

    LinkedIn
  • THE CHALLENGE

    Supplements in the form of pills are available, but women weren't getting or taking them.
    So, how do you help these women get the required dosage of iodine?

    THE REALIZATION

    Almost every Indian woman wears a bindi – a traditional symbol of beauty.
    But what if these tiny little dots could do more? What if they could save lives?

    THE SOLUTION

    The Life Saving Dot – an idea that transformed bindis into iodine patches.
    Every woman requires between 150 – 220 micrograms of iodine daily. These bindis dispensed that amount to the wearer daily. The Life Saving Dot – an idea that transformed bindis into iodine patches.Every woman requires between 150 – 220 micrograms of iodine daily.These bindis dispensed that amount to the wearer daily.

    FAMOUSLY EFFECTIVE

    The Life Saving Dots were distributed to women across rural India via health camps and clinics and reached many villages. 

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