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The Berlin Wall of Sound

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    The Berlin Wall of Sound The Berlin Wall of Sound

    Case Study

  • CHALLENGE
  • INSIGHT
  • SOLUTIONS
  • OVERVIEW

    For the 25th anniversary of the fall of the Berlin Wall, the audio platform SoundCloud used its own features and tools to create an audio visual memorial for the victims of the Berlin Wall. A more than 7 minute long experience, made from  original propaganda of German Democratic Republic politicians, voices of border guards – embedded in sounds and frequencies to make you not just remember the events, but feel them.

  • Industry:
    Non-Profit
  • Services:
    Digital
  • Channels:
    Website, Social Media
  • Office:
    GREY Berlin
  • Share:

    LinkedIn
  • THE CHALLENGE

    SoundCloud’s headquarter is located on the former site of the Berlin Wall. Without the fall of the Wall SoundCloud wouldn’t exist. 

    THE REALIZATION

    SoundCloud used its own channel for this unusual memorial to reach out for a young generation, which is typical for SoundCloud. A generation, which doesn’t really remember the tragic events of the Berlin Wall. On TV you hardly get this target group.

    THE SOLUTION

    We recreated the Berlin Wall with sound. Typical for SoundCloud is that you see the audio wave form of the music. Core idea was an audio track with a sound wave form exactly mirroring the shape of the former Berlin Wall. The sound track is 7:32 minutes long, which is the exact time sound needs to travel the 155 kilometers of the original Berlin Wall. Tagged on the timeline of the track are not the typical SoundCloud-typical user comments but the victims of the Wall and the circumstances, time and place of their death. The Berlin Wall of Sound was the global landing page of SounCloud for one week.

    • The Berlin Wall of Sound Digital
    • Berlin Wall of Sound Digital
    • Berlin Wall of Sound Digital
    • Berlin Wall of Sound Social
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    RESULTS
    • 100,000Impressions
    • 400Press & Blog entries
    AWARDS
    • One Show GoldOne Show Gold
    • One Show Best of DisciplineOne Show Best of Discipline
    • D&AD 2 BronzeD&AD 2 Bronze
    • New York Festival SilverNew York Festival Silver
    • New York Festival BronzeNew York Festival Bronze

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