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    Grey London brings in AMVs Adrian Rossi as creative chairman Grey London brings in Adrian Rossi as creative chairman

    12/13/18

    By Kate Magee | December 13, 2018

    Grey London has poached Abbott Mead Vickers BBDO's joint executive creative director Adrian Rossi to be its chairman.

    In the new role, Rossi will oversee all creative development, help set and implement the creative vision, spearhead the recruitment of top talent and guide new-business creative efforts, working closely with Eduardo Maruri, president and chief executive of Grey Europe.

    Rossi, who has been joint executive creative director at AMV since 2013, will report to John Patroulis, worldwide chief creative officer.

    Vicki Maguire, who is well-respected in the industry, continues in her role as chief creative officer of Grey London. But Rossi's appointment will help add some creative firepower to Grey following joint chief creative officer Caroline Pay's move to Headspace earlier this year.

    Maguire said of Rossi's appointment: "I feel like all my Christmases have come at once. Bring on the New Year."

    The hire will help fill a leadership vacuum at the London office, after chief executive Leo Rayman shifted into a new role to run Grey's new global consulting arm in June. The agency is still on the hunt for a UK chief executive. 

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