Marks & Spencer moves ad account to Grey London Marks & Spencer moves ad account to Grey London
Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.
By Maisie McCabe | August 22, 2016
Grey will take on the advertising business as well as the digital account formerly handled by AKQA. The integrated review followed marketing chief Patrick Bousquet-Chavanne taking on responsibility for M&S.com in May this year.
It is understood that the other pitching agencies – VCCP, CHI & Partners and Rainey Kelly Campbell Roalfe/Y&R – were told they had not been successful this morning. The review was only open to agencies in which WPP has a stake following intervention from chief executive Sir Martin Sorrell.
The account has been plagued by rumours since Bousquet-Chavanne replaced M&S’ long-serving marketer Steven Sharp in 2013, fed by the retailer soliciting creative ideas from other agencies.
Bousquet-Chavanne, whose full title is executive director of customer, marketing and M&S.com, said: "Putting our customers at the heart of everything we do is central to every decision we make as a business.
"Following the competitive pitch process we’re delighted to announce we’re working with Grey as our fully integrated agency. Grey will help us engage with customers across all our channels – in-store, digital and mobile and our members club – Sparks."