Grey Advertising Global

Marks & Spencer moves ad account to Grey London

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    Marks & Spencer moves ad account to Grey London Marks & Spencer moves ad account to Grey London

    Marks & Spencer has appointed Grey London to its £60m UK creative account, ending its 16-year relationship with Rainey Kelly Campbell Roalfe/Y&R.

    By Maisie McCabe | August 22, 2016

    Grey will take on the advertising business as well as the digital account formerly handled by AKQA. The integrated review followed marketing chief Patrick Bousquet-Chavanne taking on responsibility for M&S.com in May this year.

    It is understood that the other pitching agencies – VCCP, CHI & Partners and Rainey Kelly Campbell Roalfe/Y&R – were told they had not been successful this morning. The review was only open to agencies in which WPP has a stake following intervention from chief executive Sir Martin Sorrell.

    The account has been plagued by rumours since Bousquet-Chavanne replaced M&S’ long-serving marketer Steven Sharp in 2013, fed by the retailer soliciting creative ideas from other agencies. 

    Bousquet-Chavanne, whose full title is executive director of customer, marketing and M&S.com, said: "Putting our customers at the heart of everything we do is central to every decision we make as a business.

    "Following the competitive pitch process we’re delighted to announce we’re working with Grey as our fully integrated agency. Grey will help us engage with customers across all our channels – in-store, digital and mobile and our members club – Sparks."

    News

  • NFL Dramatically Announces It’s Back in This Star-Studded, Trailer-Style Ad

    Grey New York gathers the big names

    Read
  • Grey Group Acquires Majority Stake in hug digital

    Grey Group has acquired a majority stake in Dubai-based independent digital agency hug digital.

    Read
  • 4A's 100 People Who Make Advertising Great - Michael Houston

    Impacting advertising today and changing the way we see the industry tomorrow

    Read
  • Grey Announces a New Generation of Leadership, Promoting Michael Houston

    Jim Heekin will be executive chairman

    Read
  • Revlon Consolidates Its Multimillion-Dollar Global Ad Business with Grey

    Brands include Elizabeth Arden, Cutex and Elizabeth Taylor

    Read
  • All Articles
  • NFL Dramatically Announces It’s Back in This Star-Studded, Trailer-Style Ad View
  • Grey Group Acquires Majority Stake in hug digital View
  • 4A's 100 People Who Make Advertising Great - Michael Houston View
  • Grey Announces a New Generation of Leadership, Promoting Michael Houston View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    10.0.3.235