Grey Advertising Global

Grey picks Latin America chief Groenendaal to succeed Patton in EMEA

GlobalOFFICES

  • Toggle Nav

    Global

    GlobalGLOBAL

    Grey picks Latin America chief Groenendaal to succeed Patton in EMEA Grey picks Latin America chief Groenendaal for EMEA

    Alain Groenendaal, the president and CEO of Grey Latin America is to succeed David Patton in London.

    By Kate Magee | October 20, 2016

    Groenendaal has been in charge of Grey Latin America since 2012. He joined in 2008 to head up Wing, Grey’s multicultural agency in the US, before moving to Grey Latin America. 

    Grey Global’s president and chief executive Jim Heekin said that Groenedaal had led the business with "distinction".

    Heekin added: "He has taken Grey Latin America to the next level with a superb track record as one of the most creatively-awarded networks in the region. Its 13 agencies have won both Fortune 500 and major local clients, attracted world-class talent and expanded both the depth and breadth of their capabilities."

    Groenedaal has led major acquisitions in the region including Circus Grey in Peru and Maruri Grey in Ecuador. He is half French and half Dutch and has worked across 17 countries.

    He will relocate to London and will work closely with Heekin and Michael Houston, the global president of Grey, who also remains CEO of Grey North America.

    A new leader for Grey Latin America will be announced in the coming weeks.

    Campaign broke the news that Patton is leaving Grey to take up a new role of global president of Y&R in January.

    News

  • Grey and Unicef team up to create a global council for kids

    Advertising network Grey is marking its 100th anniversary in part by teaming up with humanitarian organization Unicef to create the Unicef + Grey Global Kids Council for mentorship and marketing initiatives.

    Read
  • Grey Promotes 2 New Members of Its Executive Management Team in New York

    Chris Ross and Jane Reiss assume newly created roles

    Read
  • Grey Made Its 100th Anniversary Logo From Its Employees’ Brain Waves

    'Brain portraits' help commemorate the agency's centennial

    Read
  • Grey Names a New Global Chief Creative Officer 18 Months After Tor Myhren

    John Patroulis joins the agency from BBH

    Read
  • Grey London changes name to Valenstein & Fatt to promote diversity

    Grey London is making a statement against a recent surge in racism and nationalism by changing its name to Valenstein & Fatt, with the surnames of its two Jewish founders appearing above the agency's doors for 100 days.

    Read
  • All Articles
  • Grey and Unicef team up to create a global council for kids View
  • Grey Promotes 2 New Members of Its Executive Management Team in New York View
  • Grey Made Its 100th Anniversary Logo From Its Employees’ Brain Waves View
  • Grey Names a New Global Chief Creative Officer 18 Months After Tor Myhren View
  • http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&wt=json&facet.sort=count&facet=true&start=0&rows=4&group.limit=30&sort=newsdate%20desc
    http://greycom-prd-slr.dev.aws.grey.com:8983/solr/collection1/select?q=*:*&fq=doc_type:News&fq=site_root:global&fq=news_featured:"true"&wt=json&facet.sort=count&facet=true&group.limit=30&sort=newsdate%20desc
    upload_max_filesize=300M10.0.1.174